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Hi, and welcome to our Audio newsletter because why read when you can listen?
This month we're talking about ad blindness — and why audio might be the one ad format people still actually listen to.
You know the drill: a banner pops up, and your eyes just slide past it.
Nine out of ten people do the exact same thing — banners barely register at all. But when sound plays, something different happens: people don't reach for mute. The channel stays open, and that changes everything.
The numbers back it up. Audio delivers 56% more attentive seconds per thousand impressions than other media — people are actually paying attention, not just present. And that attention translates directly into stronger brand recall and a real edge in brand choice.
Trust plays a huge role too. Listeners see podcast and streaming audio as far more credible than video or social feeds — and that credibility carries straight through to the ads themselves, whether they're read by the host or produced elsewhere. And it shows: ninety-one percent of podcast listeners say they've taken action after hearing an ad.
The real trick is still the first few seconds — get the hook right, and that open, trusted channel turns into real engagement.
Want to hear more? Come and check our website! See you in next month!
