• Ron Jaworski

30% of your visitors prefer audio, take action

I recently stumbled upon a very interesting data point about how humans learn:

about 30% of the general population learns by listening.

They are best served by hearing information through oral material such as conversations, debates, or lectures. Furthermore, they are quite effective at it as they are able to recall up to 75% of what they’ve heard.

So, two things immediately stood out for me:

  • Audio is the preferred intake method

  • Recall is through the roof.

Now, I dug a little deeper and it turns out that the stat provided is a little vague without a clear point of origin.

The plot thickens, eh?

Sort of.

This notion that people learn better when taught in a way that matches their specific learning style, whether it’s visual, auditory, kinesthetic, or some mix of the three, is widely considered a myth.

In fact, research has suggested there is no correlation in any meaningful way with the dominant learning style. In other words, learners don’t really benefit from their preferred style nor is every type of content the same in terms of comprehension, which I’m sure you know yourself.

But this is beside the point.

The keyword here is preferred.

Everyone has preferences in how they want information presented and how they consume it.

If 30% of the general population prefers an audio content intake, the implications are huge.

In a world where: