Ron Jaworski

Mar 10, 2022
3 min

Introducing Lexicons – creating awesome content has just become a LOT easier!

We’re excited to announce that we’ve launched a new feature called Lexicons. Up until now, publishers and content creators had to fix the pronunciation for specific words every time they submitted a new article. It was repetitive, time-consuming, and frustrating. We listened (hey it’s what we do best) and set off to develop a better editing experience. We’re now rolling out the Lexicons feature. From now on it’s possible to edit and save words used often, and we’ll know to us

Ron Jaworski

Sep 21, 2021
4 min

What law firms need to know about providing audio experiences

As content goes, legal is among the most complicated and difficult for the common person to engage with. The lawyerly reply to this claim would be that language is imperfect by nature and not entirely suited to describe complex ideas and meanings. It’s also far from the most accessible type of content with stacks of documents such as settlements, agreements, affidavits, contracts, and others requiring a steady stream of visual attention. The thing is, it doesn’t have to be an

Ron Jaworski

Sep 8, 2021
8 min

Smart audio experiences: the next big thing in content strategy

Audio experiences are getting an upgrade. Like the technology that drives much of the change, content is evolving. The ongoing audio revolution has significantly transformed how we engage with and consume content. For millions of listeners across the globe, having content screen-free and ready for consumption on the go has become a norm. Following this still-growing interest, there’s more audio innovation in the market right now in an effort to delight listeners. Here is wher

Ron Jaworski

Aug 23, 2021
5 min

There’s a new sheriff in town: short-form audio

When it comes to audio content beyond music, most of it is still largely linked to podcasts. This is audio’s big, blockbuster-like star that is carrying on in the tradition of long-form audio content of radio and audiobooks. With the ongoing surge of interest in both consumption and creation of audio content, new ways emerged to enjoy the intimate experience of listening, something that wasn’t quite accessible or possible until recently. Hence, short-form audio arose as one o

Ron Jaworski

Aug 4, 2021
10 min

Why audiobooks are sometimes better than books

With the constant growth in the popularity of audio content, the concept of reading has changed. What’s more, the entire concept of publishing and value chain has changed due to the ability to do more with less or existing digital real estate. Nowhere is that more evident than in the audiobook industry. Audiobook listening habits solidified in 2020, with revenue growing 12% to $1.3 billion, the ninth straight year of double-digit growth. Yes, this newfound craze of listening

Ron Jaworski

Jul 1, 2021
8 min

Social audio is overhyped

It seems like every day a new social audio platform emerges. Such is the power of social media’s latest darling – everybody wants to get in on the action. The hype that started with Clubhouse quickly spurred growth of audio-only or audio-centric platforms, from Big Tech’s Facebook and Twitter to Spotify and even Slack to dozens of social audio startups hoping to find their place under the spotlight. Is this hype warranted, though? Are people that much into social audio and wi

Ron Jaworski

Jun 16, 2021
7 min

State of audiobooks in 2021 – what authors and book publishers need to know

Audiobooks are a familiar sound to many eardrums across the globe. Generally speaking, the consumption of digital audio is growing larger by the year, and long-form audio content such as audiobooks plays an important role in this continuous growth. As a result, there is a new world of opportunities for the book publishing industry, one that deserves far more attention than it is receiving right now. In this post, I’ll cover the perpetual growth audiobooks seem to be experienc

Ron Jaworski

May 31, 2021
7 min

The sonic framework: how to leverage audio content and voice technology

During my daily attempts to absorb as much information as time permits me about all things audio and voice, I often stumble upon some highly interesting insights from the experts in the industry. Witlingo’s Sonic Readiness Score is one such happening, a cheat sheet of sorts to help marketers get a sense of audio and voice. It’s an earnest attempt to clear all sorts of growing confusion about what the two are and, most importantly, how businesses and brands can leverage them.

Ron Jaworski

May 25, 2021
2 min

A guide to the new and improved Trinity Audio dashboard

We’re really excited to announce we’ve launched a new and improved dashboard! *this post is mostly relevant to our current publisher clients, though for those of you who aren’t this is a nice peep behind the scenes Basically, it’s the good old dashboard you’re used to but with a far better user experience which I hope you’ll enjoy. Oh and don’t worry – there’s nothing you need to do! You’ll see it from exactly the same URL you’re used to login from. Below is a quick walkthrou

Ron Jaworski

Apr 30, 2021
12 min

How McClatchy conquered the audio landscape with Trinity Audio

We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held on April 14, 2021. The one-day online event had a central theme: digital transformation in publishing. Publishers from across the globe talked about every part of this ongoing process: successes, challenges, culture changes, and how AWS supported their journey. Among these stories is one about audio, arguably the hottest media today, and on

Ron Jaworski

Apr 9, 2021
7 min

Numbers and facts you need to know about audio content in 2021

The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe me? Just take a peek or a listen below and you’ll see or hear what I’m talking about. Stats about music are not included. Data refers mostly to listeni

Ron Jaworski

Mar 22, 2021
7 min

The audio and voice revolution in India

As an audio and voice enthusiast and evangelist, I’m always happy to point out audio- and voice-first success stories. India is definitely one such story, and to paint a more vivid picture of the country’s fascination with audio and voice, I’m joined by Niraj Ruparel, Head Of Mobile and Emerging Tech at Groupm India and Head Of Voice Practice at WPP India, who will provide some color commentary, so to speak. What makes India so special? At the peak of online conference events

Ron Jaworski

Feb 4, 2021
7 min

How audio behaviors are changing in 2021

I hate to start any lengthier post or story with ‘the pandemic has impacted/changed X’ because it sounds like a cliché by now. It’s also true – facts are facts. How we work and interact has been reshaped by the ongoing pandemic. In turn, we significantly changed our media habits, particularly those that pertain to our aural intake. Mind you – these are changes that aren’t going away anytime soon. I’ll explain why. No commute – no problem First of all, to say that COVID-19 is

Ron Jaworski

Jan 14, 2021
9 min

2020 was the year of audio and voice – can 2021 top it?

As moments go, audio and voice are having a major one. It seems 2020 was the year everyone realized people spend a lot of time listening to content. Showing its digital chops left and right, audio fundamentally changed both how people behave and businesses operate. It has slowly but surely become a necessary element of the media mix, whether it’s for publishers, advertisers, or listeners alike. On the other side of the coin, voice AI made another step forward thanks to pandem

Ron Jaworski

Dec 2, 2020
6 min

Brands that rocked audio ads in 2020

If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year has clearly shown that audio advertising continues to enjoy the spotlight as the emerging advertising platform. Our data shows the total audio ad completion rate is 91%, which means most listeners listen to an audio advertisement in full. You have to admit – that rarely happens in advertising. The fact is that audio is an inexpensive space for

Ron Jaworski

Nov 24, 2020
4 min

Audio = better user experience = good for SEO

The reason for this post is Google’s recently set timeline to include page experience signals in Google Search ranking. This is a VERY interesting thing because of its premise: Directly measuring how users perceive the experience of interacting with your website. User experience is a fairly broad term that covers a wide spectrum of activities: from the general and specific ease of use to how content is displayed across various platforms and everything in between, quite litera

Ron Jaworski

Nov 16, 2020
5 min

Report: how users are engaging with audio content and audio ads in 2020

There is an audio revolution sweeping the speakers and headphones across the globe right now. The world is moving at a faster pace little by little each day (maybe not according to physics but from a human behavioral and tech perspective). People are constantly on the go and audio fits this mode perfectly. The passive nature of audio requires less involvement than its video and text peers, which makes it a particularly attractive content option audiences are already comfortab

Ron Jaworski

Nov 4, 2020
7 min

Spoken word audio is stronger than ever: the how and the why

Spoken word audio, which comprises podcasts, audiobooks, talk radio, news, and sports, is growing at an astounding rate. The continued growth of podcasts and audiobooks have rejuvenated spoken word audio, which continues to take share away from the ever-popular music. In fact, the share of time spent listening to spoken word audio in the U.S. has increased 8% in the last year, and 30% in the past six years, whereas music share has decreased 8% over the last six years. That’s

Ron Jaworski

Oct 6, 2020
4 min

How authors and publishers can leverage AI audio solutions to improve sales

In September, I had the amazing opportunity to talk at the Digital Book World Global, where leaders and pioneers from across the global publishing industry gathered to riff on the industry developments, best practices, and more. The topic of my choosing was leveraging AI audio solutions to improve sales in the publishing industry, namely in the audiobook segment. I’ll go deeper into the matter of the subject with this post and explain where the opportunities lie and how the a

Ron Jaworski

Sep 4, 2020
5 min

Why you should leverage custom text-to-speech in news

With news all being equal more or less, success in this particular media segment primarily relies on one thing: creating and delivering exemplary user experience. For news publishers, (other than the quality of the journalists, obviously) the answer very well may be audio content. In a nutshell – audio has completely changed the way people consume content these days and a lot of this shift to eardrums is largely thanks to the increasing adoption of text-to-speech (TTS) softwa

The Voice of Audio

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