If I say the blogosphere (and every other content creator out there, for that matter) is involved in a constant and ruthless competition for the time and attention of visitors, I’m not saying much. But, if I say there is a way to increase the amount of time people spend on your blog, my guess is you’ll be interested to find out if I’m onto something. I think I am and I have numbers to back me up. The solution? Adding audio to your blog (I like to use the term ‘audiofy’) throu

The vast majority of bloggers inevitably face the same problem: the well of visitors slowly dries up and traffic winds down. You dedicate your time to what you are passionate about, maybe even try to make a living out of it and build a professional network, all to see it come to a halt at some point. A bitter truth is that it’s becoming harder to drive traffic because there’s just too much noise. Ironically, the way to cut through it and attract more people to your blog is by

For all the content sites out there, driving traffic and cutting through the noise to get visitors’ attention becomes increasingly harder. Hence, getting a website optimized so that Google and the likes understand what it’s about and get it in front of more people becomes critical. While the majority of publishers and bloggers have a decent understanding of search engine optimization (SEO), voice SEO is another story. Why should you care? Because voice search is huge and gett

If you are a publisher, brand, or a content creator looking to improve user experience, I’m pretty sure you fire up your website analytics every once in a while and methodically go over data. And while you look over the metrics, one particular deserves special attention: average time spent on page. Why? Because, along with the bounce rate, it provides insight into how well your content is actually performing – you know, if anyone is actually reading it. Here’s an example: you

It’s safe to say modern life is dominated by screens of various size and shape, whether it’s in our homes, offices, outside or in our pockets. Yet, with the digital world moving at a fast pace, the ubiquity of the smartphone, along with the growing presence of smart speakers, is once again changing how people interact and consume content. The battle to improve user experience and retain the reader’s attention is one that publishers fight on all fronts. I’ve previously touched