Ron Jaworski

Oct 14, 2021
1 min

AI 102: ML vs DL

Whether you have been actively involved or following advancements from the sidelines, you know technology is all about making machines smarter. As such, you definitely heard the terms machine learning (ML) and deep learning (DL). These are key buzzwords in the evolution of artificial intelligence. The thing is, both are often used interchangeably, which is understandable. However, it’s also not accurate as there is a fine line between the two. If you have ever wondered what t

Ron Jaworski

Jul 14, 2021
8 min

Audio AI glossary – all you need to know

Thanks to voice assistants and the increasing adoption of text-to-speech (TTS) tech, audio has completely changed the way people consume content these days. This transition from eyeballs to eardrums wouldn’t have been possible or as successful if a human-like voice wasn’t at the center of it. Still, this is a rapidly growing landscape that’s been driven by advancements in artificial intelligence. The technology is cool but also fairly complex under the hood, making it easy to

Ron Jaworski

Mar 2, 2021
6 min

Here’s how simple it is to start your audio journey

Lately, there’s been some talk in my social media circles about the simplest or easiest approach to the audio and voice revolution for the uninitiated. Some publishers (and some advertisers too) are confused by the breadth of audio options and because of that, they’re not doing anything. To be fair, I can understand how someone might feel overwhelmed by the sheer number of possibilities. In my mind, I envision them thinking: Audiences really dig podcasts (audio’s blockbuster

Ron Jaworski

Dec 30, 2020
6 min

What makes synthetic voices sound human?

Voice assistants and the smart devices they inhabit have successfully attuned our ears to synthesized voices (for the most part). Thanks to them and the increasing adoption of text-to-speech (TTS) technologies, audio has completely changed the way people consume content these days. This shift to eardrums wouldn’t have been possible if at the center of it wasn’t a voice that genuinely sounds like a real, human voice. But, there’s still the stigma of the technology sounding too

Ron Jaworski

Aug 4, 2020
9 min

How to monetize a news website like a media mogul

Through my daily dealings with the tier-1 global publishers, I have a rare and amazing opportunity to get a peek behind the scenes and learn from the best. In this post I’d like to help news websites that aren’t maximizing the full breadth of monetization options at their disposal – do just that. Here goes! First and foremost – add an audio version of your news content Audio is where readers are now. Thanks to constant advancements in voice technology that largely powers it t

Ron Jaworski

Jun 19, 2020
4 min

Why the current pandemic will accelerate the adoption of voice technology

There are rare occasions that happen on a global scale after which things will never be the same again. COVID-19 pandemic was/is that occasion in our lifetime. Germs will be more than an afterthought for years to come. Even now, just as the crisis has dialed down to “normal” levels, there are increasing talks about the second wave of the coronavirus and its ability to spread once more (or our inability to stop it from doing so). If there’s one thing technology can do to help,

Ron Jaworski

May 19, 2020
9 min

What is voice marketing and why you should use it

When it comes to core principles, voice marketing is no different than any other form of content marketing. Brands should be utilizing it to solve their customers’ problems and answer their pressing questions while keeping it in line with the brand’s mission. I like to think of it as a part of a broader buyer journey within the audio/voice ecosystem that starts with making your content available in the audio form, improving the experience through content discovery and recomme

Ron Jaworski

May 12, 2020
3 min

We’re live on all 30 McClatchy newsrooms

We’re thrilled to take our partnership with McClatchy to the next level. For those of you not familiar, McClatchy is one of the leading media houses in the US, operating 30 media companies in 14 states. We’ve been working with the company for a few months now, helping them offer a listening experience on a couple of select sites – now we’re going nationwide! Here’s a copy of the press release distributed on April 29th: SACRAMENTO, Calif., April 29, 2020 /PRNewswire/ — McClatc

Ron Jaworski

Mar 23, 2020
4 min

Life in quarantine: 4 skills to help you pass the time

It’s pretty surreal to see how the entire world is affected by the coronavirus outbreak. Yet, a lot of voice-first people’s light bulbs started glowing in relation to how voice technology can help. Bret Kinsella made a quick AAA session on Twitter where a lot of good opinions were shared about the voice industry and coronavirus. Of particular interest was the part about how voice technologies can make a broad impact on pandemics, offering various insights from relieving capac

Ron Jaworski

Jan 30, 2020
2 min

Trinity Audio joins Amazon Web Services Partner Network

We’re excited to share the copy of the press release we’ve distributed this week: January 29, 2020 – Trinity Audio, a leading audio content solution platform, is now a part of the Amazon Web Services (AWS) Partner Network (APN) – the global partner program for technology and consulting customers who leverage AWS. The APN helps companies build, market, and sell their AWS offerings by providing valuable business, technical, and marketing support. To qualify as an APN Partner, c

Noa Eshed

Jan 22, 2020
9 min

Voice trends and predictions for 2020 from Project Voice

It’s safe to say the voice industry kicked off 2020 with a bang. I had the privilege of attending what is one of the biggest events in the voice industry this year – Project Voice. All the who’s who of the industry gathered in Chattanooga, Tennessee (fun fact: it reportedly has the fastest Internet in the world) to present and hear the biggest names of the voice sphere talk about the current and future developments of this exponential revolution. It was all orchestrated by th

Ron Jaworski

Jan 15, 2020
6 min

The Trinity Audio WordPress plugin implementation Guide

Introduction Thank you for taking an interest in the Trinity Audio WordPress plugin. In this manual, we’ll walk you through how to install and use the plugin on your website. Before installing, please make sure that your website meets the requirements for the plugin. If any questions arise, don’t hesitate to reach out to our team at support@trinityaudio.ai and we’ll make sure to help out. Installation First, log into your WordPress dashboard and click on “Plugin”: Click “Add

Ron Jaworski

Dec 26, 2019
5 min

Audio and voice trends we’ll see in 2020

I am a huge sucker for all-things audio and voice so it should come as no surprise that I firmly believe 2020 will be the year of voice. And the years beyond it – it will be all voice, all the time!. In all seriousness, great things are in store for the technology that has consumer adoption faster than any product including the omnipresent smartphone. To paraphrase Bradley Metrock: the ecosystem is primed and just waiting for someone to light a match and start a fire. What ex

Ron Jaworski

Dec 16, 2019
5 min

AWS re:Invent 2019 – my experience and takeaways

I had the privilege to be a speaker at AWS re:Invent, Amazon’s annual user conference dedicated to all-things Amazon Web Services. It was a fantastic opportunity to not only present what we at Trinity Audio do and are striving to do but to also get the inside scoop on various emerging technologies that will soon take place in the respective tech stacks of businesses worldwide. Naturally, an added bonus for me was the opportunity to make a significant leap into the speaking ar

Ron Jaworski

Dec 10, 2019
4 min

From the Press – Ynet “The Next Technological Revolution – The Audio World”

This article was originally published on Ynet – Israel’s largest national publication. Below is a translation. Israeli start-up Trinity Audio is prepared for an era in which we speak with our devices instead of clicking on them. You’ll be able to listen to this article while driving or running, and when commercials appear, you’ll be able to purchase the products through voice commands. “Audio is making a huge comeback,” says CEO Ron Jaworski Yuval Mann, Las Vegas Ron Jaworski

Ron Jaworski

Oct 18, 2019
5 min

What are Siri Shortcuts and Bixby Capsules?

In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak. I’ve previously discussed Alexa Skills and Google Assistant Actions – voice apps that expand and customize the functionalities of Amazon and Google’s smart assistants by adding new capabilities. Keeping up with the trends, Apple and Samsung have devel

Ron Jaworski

Sep 17, 2019
4 min

DMEXCO 2019 recap – the audio and voice angle

One of the world’s largest digital marketing and advertising conferences was once again the “meeting place for key players in digital business, marketing and innovation”. It was also graced by yours truly, although how much grace was actually there is difficult to pinpoint. Yours truly wandering out and about. In any case, this is one event where you have to be present if you have any ties with the digital industry. Audio-wise, there is not much action or not nearly as much a

Ron Jaworski

Aug 20, 2019
5 min

Digiday Publishing Product Leaders Retreat recap

July was a busy month here at Trinity Audio. With the summer being a hotspot (pun intended) of industry-related events, we hopped on a plane and landed in the US – the center of the audio industry. Ron (our CEO) went to the VOICE Summit in New Jersey while Liat (our business development rep) and I went north a bit and attended the Digiday Publishing Product Leaders Retreat in New Paltz, New York. View from the site. Over the course of 24 hours, the event hosted some of the wo

Ron Jaworski

Aug 14, 2019
5 min

What are Audio Skills and Actions?

The increasing speed of everyday life has led to a growing demand for voice interaction capabilities, highly appreciated because of the multitasking and hands-free experience they provide. We’re inevitably moving toward an audio-centric future where we no longer have to use our fingers to enable specific options, perform certain tasks and activities, seek information, shop, etc. In fact, right now we can do plenty of things using nothing but our vocal cords thanks to Alexa Sk

Ron Jaworski

Jul 29, 2019
5 min

VOICE Summit 2019 recap

I had the pleasure to attend what is arguably the biggest voice conference of the year, featuring the industry’s crème de la crème. You could even say I was a bit starstruck because a lot of the cca. 5000 people that were present, either as speakers, panelists, or attendees, are doing amazing work with voice technology (or are about to). And, as you may or may not know, I’m a huge believer in voice tech so it was awesome to be there and soak up both the knowledge and the atmo

The Voice of Audio

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