Ron Jaworski
The sonic framework: how to leverage audio content and voice technology
During my daily attempts to absorb as much information as time permits me about all things audio and voice, I often stumble upon some...
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Ron Jaworski
- May 25, 2021
- 2 min
A guide to the new and improved Trinity Audio dashboard
We’re really excited to announce we’ve launched a new and improved dashboard! *this post is mostly relevant to our current publisher...
Ron Jaworski
- May 18, 2021
- 6 min
The current and future role of audio content in SEO
I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil....
Ron Jaworski
- Apr 30, 2021
- 12 min
How McClatchy conquered the audio landscape with Trinity Audio
We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held...
Ron Jaworski
- Apr 27, 2021
- 4 min
How text-to-speech can boost your brand’s messaging
In case you haven’t been following my writing, I talk a lot about text-to-speech (TTS) software and its benefits for publishers and...
Ron Jaworski
- Apr 9, 2021
- 7 min
Numbers and facts you need to know about audio content in 2021
The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social...
Ron Jaworski
- Apr 9, 2021
- 6 min
Introducing Octopus – the audio AI tool for content creators
What do you call an octopus who plays guitar? A rocktopus! There’s a perfectly good reason why that pun is my opening line. We are...
Ron Jaworski
- Mar 22, 2021
- 7 min
The audio and voice revolution in India
As an audio and voice enthusiast and evangelist, I’m always happy to point out audio- and voice-first success stories. India is...
Ron Jaworski
- Mar 18, 2021
- 4 min
Introducing Trinity Pulse
We’re excited to present to you our latest achievement in content technology that continues to leverage the convenience audio content...
Ron Jaworski
- Mar 2, 2021
- 6 min
Here’s how simple it is to start your audio journey
Lately, there’s been some talk in my social media circles about the simplest or easiest approach to the audio and voice revolution for...
Ron Jaworski
- Feb 18, 2021
- 8 min
In the face of Big Tech, publishers are taking back the power
A lot of dust has been raised over the past few weeks with the parts of Big Tech (the biggest tech companies around such as Amazon,...
Ron Jaworski
- Feb 4, 2021
- 7 min
How audio behaviors are changing in 2021
I hate to start any lengthier post or story with ‘the pandemic has impacted/changed X’ because it sounds like a cliché by now. It’s also...
Ron Jaworski
- Jan 14, 2021
- 9 min
2020 was the year of audio and voice – can 2021 top it?
As moments go, audio and voice are having a major one. It seems 2020 was the year everyone realized people spend a lot of time listening...
Ron Jaworski
- Dec 30, 2020
- 6 min
What makes synthetic voices sound human?
Voice assistants and the smart devices they inhabit have successfully attuned our ears to synthesized voices (for the most part). Thanks...
Ron Jaworski
- Dec 21, 2020
- 5 min
The renaissance of publications amid fake news and social media
In the turmoil that has been 2020, very few things proliferated as fake news. Quality standards and facts took a serious hit, largely...
Ron Jaworski
- Dec 2, 2020
- 6 min
Brands that rocked audio ads in 2020
If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year...
Ron Jaworski
- Nov 24, 2020
- 4 min
Audio = better user experience = good for SEO
The reason for this post is Google’s recently set timeline to include page experience signals in Google Search ranking. This is a VERY...
Ron Jaworski
- Nov 16, 2020
- 5 min
Report: how users are engaging with audio content and audio ads in 2020
There is an audio revolution sweeping the speakers and headphones across the globe right now. The world is moving at a faster pace little...
Ron Jaworski
- Nov 4, 2020
- 7 min
Spoken word audio is stronger than ever: the how and the why
Spoken word audio, which comprises podcasts, audiobooks, talk radio, news, and sports, is growing at an astounding rate. The continued...
Ron Jaworski
- Oct 16, 2020
- 4 min
The new generation of native advertising
In many ways, native advertising is a blessing for news outlets and publications that rely on advertising for a significant part of their...
The Voice of Audio
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