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  • Writer's pictureRon Jaworski

Decathlon UK now provides a listening experience using Trinity Audio

Updated: Nov 29, 2021

Happy to share a copy of a press release we’ve distributed about our collaboration with Decathlon UK:

Decathlon is empowering their online community by offering premium content on their website and providing their customers the option to consume it in an audio form. From time-constrained constrained single parents, who want to access audio content as a way to maintain good health and fitness levels, to the blind and visually impared, who consume audio content to support an active lifestyle, Decathlon moves closer to its mission to make being active accessible to everyone, no matter their circumstance or background.

This is made possible by partnering up with ​Trinity Audio ​– ​an audio content solution that caters to publishers, advertisers and brands of all types and sizes around the world, helping them take part in the ongoing audio revolution by turning readers into listeners, creating the experience modern audiences are expecting today. Founded in 2018, the company is part of Somoto (a publicly-traded company in the TLV stock exchange), with a core mission to bring value to all three pillars of the content ecosystem: publishers, users, and advertisers through a unique ConTech (content and technology) solution. The technology instantly converts content from text to audio with the most natural sounding voices, continuously learns listeners’ behavior and seamlessly integrates ads into their experience.

Ron Jaworski, CEO Trinity Audio

“We’re excited about providing our solution to the Decathlon team. These days of an ongoing audio revolution, providing an audio experience is becoming a necessity. Partners such as Decathlon understand that. Decathlon are listening to the needs of their audiences and are attending to them. Together we’re leading the revolution and it’s a great ride.”

Siggy Simon, Digital Innovations Lead at Decathlon UK said “​We are really happy to have partnered with Trinity Audio for this project. While working together, we discovered that their ‘text to voice’ engine is very natural and it’s definitely something we want to do more of in our communication strategies in the future. The interaction process was very easy and simple. We are now able to make our content available in audio format with just a simple line of code on the website which is a great way to vary our communication with customers.”

About Decathlon

Decathlon was established in 1976, with the first store located near Lille, France. Since then Decathlon has grown into a global business, present in over 55 countries, with more than 1,500 stores worldwide.

Decathlon UK opened its first store in Surrey Quays, London in 1999 and has since developed into a full omnichannel shopping experience, including 45 purpose-built stores, website and Click & Collect services.

Decathlon’s mission is simple: to make sport accessible for the many. The company designs and creates products that offer the best technical performance at the lowest possible price, and team-mates are always on hand – either in-store or online – to help total beginners or seasoned pros choose the right kit to get active, whatever their sport or activity.

For more information, please contact:

Izabella Angelova

Head of Brand & PR +44 (0)7483055286

Ella O’Riordan

PR Lead +44 (0)7805536840

Decathlon UK Ltd. (03140144)

Canada Water Retail Park, London, SE16 2XU

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