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  • Writer's pictureRon Jaworski

Content Amplification FAQ

Updated: Nov 17, 2021

  1. Extended exposure

  2. Optimizing for important ranking factors

  3. Encouraging engagementIncreased organic brand presenceHow to amplify content with audioThe best way to amplify content with audio is to transform text into lifelike speech. The end result is a simple audio player that reads the existing text in a highly natural voice. The entire process takes a few seconds and a few clicks to convert and further customize the player to seamlessly blend with the rest of the content without any disruption or negative impact to user experience.How to turn readers into listenersTurning readers into listeners is done by providing an audio version of the existing content through the use of a text-to-speech solution. It converts text to audio and has it read out in with a naturally-sounding voice via an audio player. ConTech (content technology) will further improve the listening experience and add more value by aggregating and recommending content for increased engagement.How can publishers amplify their contentPublishers can amplify their content in the following ways:

  4. being active on social media platforms

  5. publishing content on niche platforms and communities

  6. use a newsletter to promote content directly

  7. leverage relationships with influencers

  8. creating an audio version of the existing content via a text-to-speech solutionWhat is content reachContent reach refers to a total number of target audience users who have come across specific content on various platforms online. It is one of the metrics that shows how close a business is to its unique set of marketing objectives.What is audio growthAudio growth is the increase in the use of digital audio as a vital part of integrated media strategy in the digital content space. It’s best reflected in the rapid popularity of podcasts, but also flash briefings and audio articles. What are the types of audio contentAudio content is highly versatile, available in any length, topic, format, and frequency. Different types of audio content include:

  9. podcasts

  10. audiobooks

  11. online radio

  12. audio articles

  13. voice assistant-enabled content such as flash briefings, news updates, voice search queries and answers

  14. audio ads

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